Big Discounts Fail to Lure Shoppers. By Jennifer Saranow and Rachel Dodes. Wall Street Journal October 6, 2008 Page B1

Major stores were trying to use discounts to attract shoppers because they were not opening very quickly. It didn't really work because even with the discounts shoppers don't have enough money in their wallets to buy discretionary items like purses and fancy shoes. Though some stores, like Target, did not lose very many sales, some stores like JCPenneys, lost a lot more.

It seems like the financial crisis is effecting not just individuals but stores. Now the financial crisis seems even bigger to me because I used to think the crisis was limited to just some individuals. Lots of our trading comes from stores and business. If we stop are trading, we will loses more money then we have been losing. It seems to me like we are going to go into another depression like in the 1930s.

"..Big drops in sales at stores opened at least a year.... augurs poorly for the coming holiday season which some predict will be the worst for retailers since 1991."